Resources

Don't be yourself if you didn't create yourself - Dan Koe


01. Choose your character

We’re creating the ideal version of you - identify their main traits.

Unique Traits Unfair Advantages Transformations Personal Brand Goals
Example - Ran a business from my university kitchen ** Example - charisma and obsessed with marketing Example - “went from broke to succesful” Become a thought leader that attracts inbound leads and lands opportunities daily.

Build your avatar. Give it tools to level up. Give it traits to excel in the game.

Create your desired self through self-reflection and awareness. Become your ideal self.

Your Content Pillars:

We’re creating the ideal version of you - identify their main traits.

Pillar Get specific
Example: Entrepreneurship - Wins

Your best strategy:

How often can I (actually) post.

Posting time BST

Build your content calendar + pillars here: