No fluff, just stuff LinkedIn masterclass. Welcome.
Let’s give your profile a makeover.
| What | How | Personal notes | ✅ |
|---|---|---|---|
| Profile photo | 25% zoomed-in high-quality professional (and recent) picture of you. | “My picture seems too professional and doesn’t resonate with my brand” | |
| Headline | Headline templates you can use. | ||
| About section | About section templates you can use. | ||
| Recommendations | Ask past/current clients or industry peers. | ||
| Banner | It’s free real estate. |
The only ‘strategy’ you’ll ever need.
| Content Pillars | Goal |
|---|---|
| Example - AI | Example - Authority building |
| Content Calendar | Ideal Client Profile / Ideal Audience Profile |
|---|---|
| Example: | |
| Mon: Text post [Entertain] | |
| Tuesday: Carousel post [educate] | |
| Wednesday: Personal story [Inspire] | |
| Thursday: Carousel post [educate] | |
| Friday: Image post [Edutain] | Example - a marketer 3 steps behind. |
| ICP | Industry Peers | Top Creators (sub 50k) |
|---|---|---|
| 1. Link |
Like your personal brand, there’s levels to LinkedIn. The more ‘badges’ you collect, the more authority you gain.