60-second hook writing Masterclass:

1. Brainstorm your post topic
2. Identify the key lesson
3. Use curiosity or ideal outcomes
4. Be specific and use numbers for detail
5. Keep the hook between 7 - 10 words
6. Always deliver on the hooks promise

Now let’s do it together:

1. I want to talk about Deep Work
2. There are 3 key lessons for me
3. Curiosity element will be people that haven’t read it….
4. Detail in the potential hook… “If you” “missing out” are key language cues
5. Hook: “If you’re not using deep work everyday, you’re falling behind”
6. Deliver on the reasons why people are falling behind