Notes

Resources

01. Personal Brand Builder → Content Strategy Generator

We’re creating the ideal version of you - identify their main traits.

Who: Josh, business coach and specializes in SMEs + likes mindfulness

Unique Traits Unfair Advantages Transformations Personal Brand Goals
Example - Entrepreneur *1. Active network on LinkedIn
  1. Bast industry knowledge
  2. Viral TedX* | *1. Overcame depression
  3. Failed multiple biz and then succeeded
  4. Moved away from country* | Become a thought leader and impact people. | | Insert your version here | Insert your version here | Insert your version here | Insert your version here | | | | | |

📌 Inspiration Board

We’re all a combination of different fragments of people we like. Start consciously picking traits of those people who you admire. Create your own ‘board’ of people who have those characteristics you either already have, want more of, or want to develop.

https://www.pinterest.com.mx/pin/91057223710375673/

https://pin.it/6DHSaXa

https://www.pinterest.com.mx/pin/274156696060825284/

Identify the exact characteristics of them.

Reverse engineering

Analyse those particular traits and identify how you can use your main unique characteristics to achieve a similar result.

Trait: Step-by-step
Example - Influence 1. Identify key strengths
  1. Identify main traits of successful people in the industry
  2. Emulate those traits and add own style
  3. Develop individual style through emulation
  4. Develop expertise through continuous learning of X subjects
  5. Have a repeatable proven content strategy
  6. Create content in a few subjects to become an ‘expert’
  7. Build a community based on a single expertise
  8. Collaborate and engage with others
  9. Level up, get results, testimonials and grow | | | | | | |

Build your avatar. Give it tools to level up. Give it traits to excel in the game.

Create your desired self through self-reflection and awareness. Become your ideal self.

02. Personal Brand Content Generator

Picking what you want to be known for will make it 10x easier to create content consistently.

Identify three niches that align with your passions, interests, or competitive advantages AND that you could talk about for hours.