Quick cheat sheet

Hook

• [ ] Hook
• [ ] Re-hook
• [ ] Lead
• [ ] Body
• [ ] Power-ending
• [ ] Call to action or engage

1. Hook → Grabs attention

2. Re-hook → Adds curiosity

3. Lead →  Tells the reader what they're learning

4. Body → Delivers on the hooks promise, adding value

5. Power-ending → A short 2-line summary for impact

6. CTA or CTE → For the reader to know what to do

Examples:

https://www.linkedin.com/embed/feed/update/urn:li:ugcPost:7163158821232701440

https://www.linkedin.com/embed/feed/update/urn:li:share:7030837492245262336

https://www.linkedin.com/embed/feed/update/urn:li:share:7163168636243816448

https://www.linkedin.com/embed/feed/update/urn:li:share:7163520144470704128

• [ ] Write keywords in a list. i.e” growth / hack / SEO tip
• [ ] The last line of your post should = the first line of your post.
• [ ] Use the rule of 1: 1 problem, 1 person, 1 solution
• [ ] Ask yourself, “am I actually solving a problem?”
• [ ] Would you find it useful if you were looking for info on the topic?